E-Commerce Solutions
Introduction
E-Commerce is perhaps the most effective and efficient method
to retail products and services. Icreon’s approach to developing
e-business suites for its customers is radically unique. Instead
of building just an appealing website with all the mandatory
works, we focus on developing a portal that delves on internal
marketing techniques such as up-selling & cross-selling.
We also ensure that the front-end of the application, which
is accessed by customers, is completely monitored and regulated
by a powerful back-end process. In addition to this, we pack
in many optional features such as search engine optimization,
order tracking & monitoring, multi-level administration
access & security and many more.
Development of E-Commerce Software Solutions can vary according
to specific needs. E-Commerce solutions can entail Storefronts,
Portals, E-Business Solutions (such as selling services instead
of retailing products), and Vertical Portals (a portal that
caters to a specific genre of target audience – such as
art collectors).
Online Storefront
An important consideration, when developing a customized e-Commerce
shopping cart is its design and responsiveness to the requirements,
queries and expectations of your customers. Therefore, content
and interface are critical to attractive design, to get your
customers interested in the first place. Icreon’s online
storefront solutions critically adhere to well thought out design
principles, powered by robust back-end architecture and processes.
By utilizing thoroughbred and time-tested techniques, the customized
storefronts that we develop accomplish two goals – An all-encompassing
back-end Administrator driven process and - A glorious shopping
experience for your customers.
Portal
A portal is a high-traffic Web site with a wide range of content,
services and vendor links. It acts as a value-added middleman
by selecting the content sources and assembling them in a simple-to-navigate
and customize interface for presentation to the end user. Portals
typically offer such services as Web searching, news, reference
tools, access to online shopping venues, and communications
capabilities including e-mail and chat rooms. Typically, a portal
serves as the home page for a user.
Vertical Portal (Vortal)
A Vortal (Vertical industry portal) is a web site that provides
a gateway or portal to information relating to a particular
industry, such as health care, insurance, travel or automobiles.
In other words, a vertical industry is one that is focused on
a relatively narrow range of goods and services whereas a horizontal
industry is one that aims to offer a wide range of goods and
services. As more and more industries tend to specialize, more
and more industries are said to be vertical.
With the Internet fast becoming an ‘instantly-global’
medium to retail products and services, the development of a
strong web presence becomes an important consideration indeed.
For Icreon, the development of such an online presence involves
enhancing the project with high-end features such as Administrator
driven processes while ensuring that for the user, every shopping
experience is remarkable. |
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Related
Case Studies |
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| "Icreon has been the right
choice for developing our site. Apart from being technologically
stable, the company's interpersonal interaction has given
our site, www.primetravels.com, a third dimension. They
are professional and punctual with their work and more
than often take initiatives to improve our site presence..." |
Arun Verma
CEO, Prime Travels
(New Delhi, India) |
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