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PropertiesinIndia.com
– Powerful Web Presence Showcasing the Best Property Deals
in India
Endeavoring to expand its services in real estate sector, Arora
& Associates wanted to develop an effective Web presence
for real estate offerings and deals. Icreon realized that the
company was aiming to market its services to a highly diverse
potential customer base and developed Propertiesinindia.com
as a highly dynamic and feature-rich online service to intermediate
between the purchase and sale of real estate.
Customer Profile
Arora & Associates is a Delhi-based Business Solution Provider
(BSP) dealing in Real Estate. Established in the year 1947,
it has come a long way since the group CMD Mr. K J Arora established
the company for shaping up its modern day business known for
its transparency and dependability throughout India.
Business Requirement
The Internet as its stands today is the most powerful tool used
for marketing. Arora & Associates wanted to exploit the
Internet to market their services to customers within and outside
India, especially Non-Resident Indians (NRIs) seeking attractive
property deals in India. To accomplish this goal, the PropertiesinIndia.com
Website had to be developed.
Solution
Benefits
 Centralized
repository of data to manage customers & properties
‘Single-point-of-contact’
for target customers
Integrated
Tools to provide value-added services
Technologies Used
MySQL
PHP
JavaScript
Requirement
Real Estate is a highly unorganized sector in India. Property
deals are therefore most difficult ones to materialize. Arora
& Associates is a well-established organization that provides
reliable and attractive property deals to customers throughout
India. The organization offers property deals to NRIs also.
With a track record that goes back to 1947, Arora & Associates
had been long enough in the industry to strategize expansion
through effective marketing. Internet being the most powerful
tool to market services worldwide, Arora & Associates wanted
to go online, with a powerful and dynamic Web presence.
In this effort, Arora & Associates teamed with Icreon to
develop propertiesinindia.com as a dynamic, database-driven
service. The service had to be designed to help target customers
search for property deals, post their requirements, gain investment
advise on property issues along with a whole range of features.
Empowered Web Presence for Effective
Target Marketing
PropertiesinIndia.com provides facilities to search for suitable
property deals within India, post property requirements, download
legal documents, view the latest property rates or post queries
that are addressed and replied to, by experts. Users can create
their accounts and login to use various tools and facilities
available on propertiesinindia.com. The site provides tools
such as EMI, Stamp Duty, and Area Conversion calculator helping
potential customers in estimating the exact property rates and
the hidden costs involved while indulging in property deals.
The entire Website is managed through the administrator module.
The administrator needs to login to the online administrator
module, thereafter, the administrator can view and manage current
and outdated property listings. Depending on the situation,
the administrator can activate or deactivate property listings.
The site architecture is based on the 3-tier model, where the
front-end is based on HTML and backend is developed using MySQL.
PHP is the business logic layer, which coordinates the request/response
functionality between the front-end and the backend. |
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Summary
PropertiesinIndia.com has been designed to attract more and
more potential customers, especially NRIs. With its dynamic
updates on property listings and easy accessibility to information
about latest real estate news and property rates, this online
service proves highly useful for customers, seeking property
in various parts of India. Designed for easy usage and high
performance, the Website has helped Arora & Associates in
contacting NRIs and other potential customers, thereby serving
as an effective marketing tool for the company.
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