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HistoryChannelIndia.com
– Web Design & Development, Maintenance, and Customization
The History Channel network broadcasts are available worldwide.
Its launch in India however, was recent and a concurrent online
presence was required as part of the channel promotion strategy.
For Icreon, this project was an extension of the services we
provided for the National Geographic Channel website. History
Channel presents historical facts from India’s perspective.
As a powerful promotion tool, the vertically integrated website
is ‘one-of-a-kind’, providing games, screen savers
and other downloads. High-end graphics and scalable performance
make the entire site an entertaining and informative experience
for its visitors.
Customer Profile
The History Channel is India's only television channel
dedicated to history, bringing the power and passion of the
past to life. It not only satisfies India's ever-growing demand
to know its history but also stimulates the curiosity to know
more about our world.
Business Requirement
History Channel was launched in India recently. With
a network that spans across the globe, History Channel India
wanted an online presence customized for India. The Website
was required to maintain updated program schedules and other
channel information, along with Website customization in-sync
with the global template, and performance standards.
Solution
Benefits
Consistent and high-end Web design matching global standards
In-sync
operations management for the channel program schedules
High-end
graphics & template customization
High-speed
downloads including online games, & screen savers
Technologies Used
ASP 3.0
SQL
Server 2000
Flash
SSI
JavaScript
& HTML
Windows
NT
Requirement
Spanning its network across the globe, the History Channel
Network stepped in India, with the launch of the History Channel
for India. The Channel is purely dedicated to exploring the
historical past and presenting it to Indian viewers. As part
of the channel’s promotion strategy, its online presence
was imperative and a strong online presence was required for
extensive coverage of TV program schedules, along with features
to add value to the basic channel subscription.
The History Channel Network has its Websites for various regions
and Icreon was required to design the Website in-sync with the
global templates followed by other regional Websites.
Customized Online Presence In-Sync
with Global Standards
The History Channel Website has been customized for
the Indian realm. After studying the global template design
for History Channel Websites, the Icreon team developed the
Website with high-end graphics, flash animations, online games,
along with regular maintenance of TV program schedules.
We coordinated with the other teams involved in maintaining
the History Channel Websites for different regions. The site
has been divided into sections where viewers can check the schedules
of the Website, play online games, download screen savers and
various other utilities.
Our Web activities involve:
Online program database and telecast schedule maintenance
Page
construction for all content
Implementation
of interactive features like online games & other downloadable
utilities
Beta
testing, and debugging
Web
server & Web site maintenance
Offline
mirror site maintenance
Offline
Image banking
Icreon has a team of professionals that handles the History
Channel maintenance, extensively - from server administrators
to proofreading professionals. In addition, we provide the hardware
infrastructure including Icreon’s servers for porting the
History Channel Website.
The site uses SQL Server 2000 as the backend for scalable database
management. The front-end has been developed in ASP 3.0 along
with SSI pages and extensive use of JavaScript. Interactive
features are developed using a combination of JavaScript and
ActionScript (Flash).
Summary
A strong online presence governs the popularity of any
product, project or venture in modern times. As a new channel
with a specific target audience, the History Channel required
to build its viewership and the Website we developed, helped
the Channel in achieving the same. With growing viewership,
the Channel would come up with more events & activities
in future and the Website would provide extensive & continuous
coverage of these programs, thereby acting as the main promotion
tool for an increasing online audience.
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