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CitiDiscounts.com
– A B2B Online Service for Leisure Businesses and Travel
Facilitators
Cordero Salketing Ltd required a turnkey solution to intermediate
between leisure businesses and travel facilitators. Icreon implemented
this concept by developing CitiDiscounts.com - a dynamic Web-enabled
business process automation solution. It brings together city-based
leisure businesses and travel facilitators who book tours for
their customers. Providing discounts offered by leisure businesses
to travel facilitators, the solution increases sales for these
service providers, while offering greater value for money to
travelers. Citidiscounts.com fosters online selling of services
offered by leisure businesses to travelers through travel facilitators.
Acting as the link between leisure businesses, travel facilitators
and travelers, it assists businesses in reaching out to a large
and global customer base with greater prospects of increased
sales for travel facilitators & leisure businesses.
Customer Profile
Cordero Salketing Ltd. is a Dublin based organization registered
in the Republic of Ireland. The organization deals in providing
innovative travel services and is engaged in charitable funding
for various institutions, worldwide.
Business Requirement
Cordero Salketing, conceived the idea of developing an online
business process automation solution to enable travel facilitators
and leisure businesses to expand their horizons by showcasing
their services through CitiDiscounts.com, thereby increasing
their sales figures. Owners of restaurants, recreational places,
museums, and other such places, based in different cities and
countries, could list their offers and discounts through this
business process automation system. Travel agents, hotels and
airlines reservation providers would be able to offer these
discounts to their customers, while booking tours for them.
The solution required to communicate discount offers to travel
facilitators while maintaining updated discount lists for different
cities and countries.
Solution
Benefits
 Seamless
access to discount lists and offers
Easily
deployable desktop version for offline travel facilitators
Proactive
front-end management through a dynamic administrator module
Advanced
reporting tools for business status monitoring
Technologies Used
ASP
3.0
SQL
Server 2000
Requirement
Cordero Salketing Ltd., Dublin, conceptualized CitiDiscounts
to provide a common platform for leisure businesses and travel
facilitators to offer discounted services to tourists.
A business such as, a restaurant would like to have more customers
visiting them, and to achieve this, it offers attractive discounts
and schemes to entice such customers. However, as much as the
restaurant intends to showcase these offers, it is unable to
immediately inform visiting tourists about its discounts offers.
Conversely, tourists do not know about the discounts offered
by the restaurant, so they may not avail the offer on their
visit to that particular city. CitiDiscounts.com required to
bridge this gap between the tourists and leisure businesses.
Striving to offer cost-efficient and useful services, Cordero
Salketing Ltd. teamed with Icreon to develop a dynamic Web-enabled
solution to implement this unique marketing concept.
Empowering Travel Service Providers
with Business-Oriented Tools
Icreon realized that the prime objective behind CitiDiscounts
was to work out a system of effective communication between
travel service providers including but not limited to leisure
businesses and travel facilitators. The system had to manage
city agents, who would coordinate with leisure businesses to
obtain the latest discount offers provided, in different cities.
These discount offers would be made available to travel facilitators
once they register for the service through CitiDiscounts.com
We developed two modules for CitiDiscounts:
Super
Administrator (SA): This module allows the super administrator
(SA) to manage city agents and discount
lists for various cities and business categories. The SA can
add cities and business categories, such
as, restaurants, hotels, museums, and nightclubs, covered by
CitiDiscounts. The accounts for travel facilitators
who register for the CitiDiscounts service needs to be activated
by the SA, through this module. In addition,
the SA can modify specifications of travel facilitators and
view reports through the Super Administrator
module.
City
Agents: This module allows city agents to list their offers
on CitiDiscounts. A city agent contacts the leisure
businesses and travel facilitators to inform them about the
CitiDiscounts service. In case, the leisure businesses
agree to advertise their services on CitiDiscounts, they can
enroll for the service. The City Agents module
constitutes sub-modules, which allow city agents to add discounts,
show the expiry status of the discount
and view reports displaying the status of discount providers.
In addition, Citidiscounts.com allows travel facilitators to
register for its services. The services are available for both
online and offline travel facilitators. We developed an application
that the offline travel facilitators could download on their
desktop. This application downloads updated discount lists from
the CitiDiscounts. Offline travel facilitators can offer the
discounts mentioned in this list to their customers. The online
travel facilitator can simply download the discount lists through
e-mail.
CitiDiscounts.com has been developed on ASP 3.0 with SQL Server
2000 as the back-end. The following figure displays the technology
architecture for CitiDiscounts. |
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Summary
CitiDiscounts.com is a unique concept based on a thoughtful
marketing strategy. Catering to the needs of businesses to boost
up their sales, the solution provides them an effective alternate
to market their services, without incurring extra costs on marketing.
Its benefits extend to travel facilitators, who gain an edge
in competition, by offering discounts to their customers, not
to forget the customers or tourists who receive higher value
for money, while traveling. As an automation solution, driven
by business needs, CitiDiscounts.com, stands to implement Cordero
Salketing’s marketing strategy, effectively.
As Mr. Alex Kiernan, MD, Cordero Salketing Ltd, states –
“To be perfectly honest, I have never experienced anything
like what it has been like to work with Icreon. In Today's world
of parasite software developers waiting to take your money rather
than build your dream, Icreon is a breath of fresh mountain
air.”
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